Our People

Rich Lewis

Founder

With more than 25 years’ experience in the equipment and machinery sector, Richard is highly regarded for his expertise and in-depth knowledge of heavy vehicles and construction equipment. Prior to joining Iron Capital in 2015, Richard held senior roles at market-leading equipment and machinery companies and until recently served as an Executive Director at the Tractor and Machinery Association of Australia.

Paul Ireland

Founder

Prior to joining Iron Capital, Paul was an owner and Managing Director of a construction equipment rental and finance business, and held executive roles at financial institutions. Across his 25+ year career, Paul has partnered with numerous companies, particularly in the civil construction and mining sectors, to facilitate financing and equipment provision for a range of infrastructure projects. He holds a Bachelor of Commerce from Western Sydney University.

Luis Perez

South Texas
Territory Manager

With an impressive 25 years’ experience Luis has been brought up in the equipment industry. Prior to joining Iron Capital Luis worked at Caterpillar and John Deere as a Heavy Equipment Tech. After transitioning into the rental industry, he went onto to roles as a Field Technician, Op’s Manager, Product Support and Outside Sales. Luis has a passion for problem solving and customer service and outside of work enjoys fishing and ranching.

Alan Collier

Greater Dallas/Fort Worth Metroplex
Territory Manager

Alan joins Iron Capital Group with more than 15 years experience in the heavy equipment industry. Prior to joining the team Alan worked his way through the ranks from Commercial Driver to Regional Sales Management and everything in-between. Most recently, Alan has held leadership roles in rental sales management and rental operations management in the US general rental space.

Deven Kaloti

Ontario
Territory Manager

Deven joins Iron Capital Group with a background in Finance, Economics and Communications. Holding previous roles in Brandt Tractor as a Retail Finance Manager then working in sales of the John Deere Construction equipment, Deven brings with him skills in Lease Financing, Management, and Sales Presentations.

Ralph Pena

Florida
Territory Manager

Ralph joins Iron Capital Group with 22 years of experience in the construction equipment industry. After leaving the US Navy, Ralph built his career from the ground up moving from multiple sales roles onto Branch Manager. Ralph brings deep insight across three major markets in Florida. Prior to joining Iron Capital, he worked at Local Caterpillar and Volvo Dealerships in Florida as a Sales Rep, as well as several other regional and national rental brands with his most recent role at H&E Equipment.